Content patterns

Content patterns are a repeatable piece of text or copy that can be used across services.

Any of our content designers can:

• draft a new content pattern
• suggest a new pattern for the content backlog
• propose a content section for an existing Home Office design system pattern

Content patterns can be:

• task-based – such as asking the user to enter their phone number to confirm a security code sent to them by text
• written in a specific way – which is often due to legal or policy advice
• text that has been used before – such as text in forms on the GOV.UK website, or the username in an email that will be addressed to them
• part of a common design component – like an address look up or an expiration alert when a user is completing a form on the GOV.UK website

Access the design system patterns page for further details on the patterns we have in the Home Office.